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Curated Collection Of The Best Interviews From Our Sandy Springs Studio





Jack Bergstrand: Reinvent Your Enterprise and Jeff Lindsay: Conquering Innovation Fatigue

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Jack Bergstrand is the CEO of Brand Velocity, former CIO of The Coca-Cola Company and author of Reinvent Your Enterprise, which was recently endorsed by The Drucker Institute.

With more than 25 years experience in project management, Bergstrand wrote _Reinvent Your Enterprise_ based on his experiences at Coca-Cola and to expand on the “knowledge work” insights of management legend Peter F. Drucker. As the next frontier of management, knowledge work productivity helped Bergstrand reinvent Coca-Cola Beverage’s enterprise system at a time when the public company had been losing $1MM per week, and he helped turned the company around, raising stocks from $3 to $22.

In Reinvent Your Enterprise, Bergstrand discusses why a better management system is needed. Today, the majority of U.S. workers are employed in the services sector, and knowledge has become our most important product. Many hoped that knowledge work productivity would grow rapidly with our fast computers, sophisticated software and high-speed networks. Unfortunately, it hasn’t, and many enterprise projects often fail. In fact, according to The Standish Group, 70% of enterprise projects fail or fall behind.

Jeffrey D. Lindsay, Ph.D., is Director of Solution Development at Innovationedge (Neenah, Wisconsin) and former Corporate Patent Strategist at Kimberly-Clark Corp. He is an innovation enthusiast with over 100 patents in numerous areas. Prior to 13 years of experience in the innovation community at Kimberly-Clark, Jeff was an Associate Professor at the Institute of Paper Science and Technology on the Georgia Tech Campus. Jeff is a registered U.S. patent agent with a Ph.D. in Chemical Engineering from Brigham Young University, where he was a National Science Foundation Graduate Fellow. Jeff is chair of the Forest Bioproducts Division of the American Institute of Chemical Engineers and is a member of the Licensing Executives Society. Jeff blogs at InnovationFatigue.com and SharpIP.com.

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Skip Freeman: Headhunter Hiring Secrets and Jim Murphy: Afterburner, Inc.

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Skip Freeman has successfully completed more than 300 executive search assignments in just seven years. Specializing in the placement of sales, engineering, manufacturing and R&D professionals in industry, he has developed powerful techniques that help companies hire the best and help the best get hired.

Skip, a distinguished graduate of the United States Military Academy, West Point, is a lifelong student of leadership, people and the principles of success. While serving in the U.S. Army Corps of Engineers and Chemical Corps, he also earned a Master of Science degree in Organic Chemistry from The Georgia Institute of Technology and a Master of Business Administration degree in Marketing from Long Island University.

As a platoon leader, he led one of the military units responsible for removing highly radioactive debris and contamination from Enewetak Atoll, a site in the Pacific used for nuclear weapons testing. Honing his engineering platoon into a well-functioning unit, he kept his project ahead of schedule and under budget. Their success was due to effective processes coupled with the right people. Following a tour of duty as an instructor at West Point, Skip moved into industry. As a field sales representative for a major chemical company, he achieved the company’s highest level of recognition by his third year. With this proven track record of success, he further progressed into various sales management roles and was Vice President of Sales and Marketing for an industrial filtration company before starting his own executive search firm to help companies “hire to win.”

Skip points out that today’s job seekers face THREE major hurdles when looking for new opportunities:

First—Flawed hiring processes. Every company, whether or not they have an effective hiring process in place, believes that they do. Flawed hiring processes hurt excellent job seekers.

Second—Most job seekers look for a new opportunity only five or six times in their life, which puts them at a significant disadvantage when they “go up against companies” that hire people every month or every week.

Third—The rules of the hiring game have changed forever.

Skip, a veteran “headhunter,” knows the “secrets” that help job seekers overcome all three hurdles and get HIRED! In fact, his “secrets”-coached candidates have a 50-60% greater probability of being hired versus candidates who “go it alone,” which is why he wrote this book.

You can contact Skip via email at skip@headhunterhiringsecrets.com. For continued, up-to-the-minute, powerful “secrets” regarding how to play by the new rules of the hiring game and WIN, join Skip’s LinkedIn discussion Group, “Job Hunting Power.”

Jim “Murph” Murphy

James D. “Murph” Murphy, the Founder & CEO of Afterburner, Inc., has a unique and powerful mix of leadership skills in both the military and business worlds. Murph joined the U.S. Air Force where he learned to fly the F-15. He logged over 1,200 hours as an instructor pilot in the F-15 and accumulated over 3,200 hours of flight time in other high-performance aircraft. As the 116th Fighter Wing’s Chief of Training for the Georgia Air National Guard, Murph’s job was to keep 42 combat-trained fighter pilots ready to deploy worldwide within 72 hours. As a flight leader, he flew missions to Central America, Asia, Central Europe and the Middle East. Prior to his service in the U.S. Air Force, Murph had a successful career in imaging equipment sales, where he helped increase his company’s sales by 500%. Years later, he became Director of Sales for a small paint company. The concepts he developed and utilized in business and the U.S. Air Force would become known as Flawless Execution®. Applying Flawless Execution’s continuous cycle of planning, briefing, executing, and debriefing, he increased his new employer’s sales from $5 million to $52 million per year. Realizing that all companies and organizations could benefit from these same concepts, Murph started Afterburner Incorporated in early 1996.

Through his leadership, Afterburner landed on Inc. Magazine’s “Inc. 500 List” twice. Murph has been featured in The Wall Street Journal, BusinessWeek, Inc. Magazine, Newsweek, Meetings & Conventions Magazine and has appeared on CNN, Fox News, and Bloomberg News. He was also named as one of Atlanta’s top 50 entrepreneurs by Catalyst Magazine. To date, the Afterburner team of elite military professionals has led over 1 million executives, sales professionals, and business people from every industry through Afterburner’s Flawless Execution Modelâ„ , and its unique, high-energy programs.

Murph and Afterburner have shared the podium with notable speakers like Bill Clinton, Condoleezza Rice, Marcus Buckingham, Colin Powell, J.W. Marriott Sr. and Terry Bradshaw. Murph serves as a panel member of the League of Extraordinary Minds with business and self-improvement gurus such as Tony Robbins and Stephen Covey. He is the author of the groundbreaking books Business Is Combat and Flawless Execution through Harper Collins publishing and has spoken at many of the world’s most notable business schools to include Harvard, Wharton, Cornell, Emory, Duke and Fudan University in Shanghai, China.

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Monica O'Brien: Social Pollination and Lisa Sims: Stretching A Dollar

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Monica O’Brien is a Marketing Consultant specializing in marketing strategy and consumer insights at the juncture of new media and traditional marketing.

Her Story
Monica spent 5 years analyzing data and drawing conclusions from her findings as an IT professional at various companies. She worked as an analyst, a quality engineer, and a software engineer before taking an avid interest in online marketing and social media. She started several successful websites including an affiliate marketing business and a leading Gen Y workplace blog, which later landed her work with various Web 2.0 start-ups. These opportunities taught Monica how to use social media to get marketing and sales results.

At the same time, Monica was learning how to collect data using various marketing tools in her MBA program at the Chicago Booth School of Business. She spotted three trends:

A need for traditional marketing theories and frameworks to be translated into new media strategies and tactics A need for an increasingly technology-savvy marketer who can collect, manipulate, and analyze her own data A need for data-driven marketing to drive the strategy of small to mid-sized technology businesses Monica noticed she had the perfect skill set, work experience, and education to fulfill each of these needs in the marketplace.

Her Philosophy
Monica O’Brien is a firm believer in using marketing research to gain insights that help drive the strategy of a company. She knows that the internet has created low barriers-to-entry in many industries, which has increased competition across the board for technology companies. Small, innovative technology companies need marketing professionals more than ever to help them understand and interact with their end consumers. The most savvy executive teams will use marketing to gain a competitive advantage and provide insight into the right long-term strategy.

Monica does not think that “old marketing” is dead; but rather that traditional marketing theory can be applied to new media strategy to help companies make the best decisions for their businesses. She differs from self-proclaimed “social media experts” in that she is a resourceful marketer, drawing from several disciplines, sensible business training, and new marketing trends and tools to produce tangible results.

Her Education
Monica O’Brien is earning an MBA at the Chicago Booth School of Business, ranked the #1 MBA program in the country by Business Week in 2008. She is finishing her studies in marketing, strategy, and entrepreneurship. She was one of the 2007 Chicago Business Fellows and also serves as the VP of Marketing for the Graduate Women in Business.

Monica holds a Bachelor’s degree in Computer Science, with a minor in Physics, from Truman State University. She was President of her local sorority and built websites for several student organizations.

Monica has been blogging and building online communities since 1998. She is a gadget geek and early adopter for social media.

Who is Lisa Sims?
I’ve had an entrepreneurial spirit since the age of 8 when my brother and I started our first business as the neighborhood soft drink and ice cream provider. Even though I’ve worked in Corporate America in various roles such as software developer, web developer, webmaster, and consultant, I still couldn’t shake the calling to have my own business. In January 2004, I enrolled in a six-week entrepreneurial training course where street-smart entrepreneurs shared their business experiences with us. I was mesmerized. Towards the end of the course I decided to resign from my job as a web/database developer and start my own business. In 2004, I stepped out on faith and started my own web and internet marketing company called The IT Mechanic for about $500. Of course, there have been peaks and valleys along the way but I’ve learned a lot about myself and operating a business.

I’ve spoken to over 600 aspiring entrepreneurs and business owners about the good, bad, and ugly of being in business for yourself. Likewise, I launched The Business Professionals Network in 2005 to help individuals learn how to network and provide helpful resources to small business owners.

When I’m not working in my business, I work as an adjunct professor for The University of Phoenix Online, Kaplan University, and Troy University’s Covington, Georgia campus teaching technology courses. I enjoy teaching because I’m helping students make a positive investment in themselves and their future. I strongly believe the words of Hosea 4:6 when it comes to knowledge: My people are destroyed for lack of knowledge.

Feel free to listen to my radio show, Stretching A Dollar For Entrepreneurs, on Blogtalkradio for more money-saving tips for your small business.

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Dave Sutton: Top Right Partners and Linda Frakes: Going Broke With Style

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Dave Sutton is a leading authority on how to plug 21st-century strategic marketing techniques and enabling technology into businesses to drive performance.

Dave co-authored Enterprise Marketing Management: The New Science of Marketing. This ground-breaking book puts ROI at the center of everything Marketing does by enabling companies to create sustained, profitable, organic growth.

Industry analysts such as Forrester Research, Gartner Group, AMR Research, and publications such as Fortune, Forbes, Business 2.0, CEO, and The Advertiser regularly look to Dave for strategic marketing insight.

In his work with clients, Dave delivers a truly unique package of credentials and expertise: blending the art of a marketer with the science of an engineer and the business acumen of a former public company CEO.

Global 2000 organizations seek out Dave to help them develop compelling marketing and sales strategies to grow their businesses. His clients have included McDonalds, Blockbuster, Coca-Cola, ConAgra Foods, Eli Lilly, Georgia-Pacific, Kimberly-Clark, Miller Brewing and RaceTrac.

Linda Frakes . . .

‘The New Face of Bankruptcy’…that’s what Smart Money Magazine, MSN Money, NPR’s Morning Edition & others have called me. Who would have thought that a successful girl from the suburbs with a six figure income could lose her house? Well, it happened to me. Bankruptcy happens…and there is no previous income or status bearing on who it targets. It CAN happen to you–or just about anybody! If you would have told me that I would be wearing this scarlet letter, I’d have told you that you had the wrong girl. But here I am…

When I went looking for some help (or humor?) at the beginning of my journey, all I found were dry books written by attorneys who discussed the legal ramifications of Chapter 7 vs. Chapter 13. No humor there! And suddenly I found myself becoming the ‘expert’ among an ever increasing circle of friends and friends of friends who found themselves in the same situation.

So here’s my attempt at offering a leg up to those who may find themselves wandering (or running) down the same path I was on. May you find yourself a rung or two higher than I was when I started my road trip…

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Frank Hurtte: River Heights Consulting

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Frank E. Hurtte Jr., founder of River Heights Consulting, brings 28 years of distribution industry experience and a lifetime in sales. Frank grew up in a family owned business where he was selling car and truck tires wholesale before he turned 14. During his career, Frank has gone through nearly every aspect of the wholesale business. He served as manager of a rapidly growing start-up location, ran a cluster of branches where he worked to develop future leaders and was called on to build a winning team after the merger of two companies with dissimilar cultures. Frank successfully established sales strategies in emerging markets and coordinated the efforts of a diverse group of product managers to establish a corporate-wide blueprint for success. In his role as VP Technical Sales, Frank developed and implemented a model for tracking and measuring the value-adds provided to customers.

After graduating from the University of Illinois with a degree in Computer Engineering, Frank decided to pursue a career in the business side of Automation. After joining the Allen-Bradley (now Rockwell Automation) Engineering Training Program, Frank served in Sales Management roles supporting distributor efforts. In 1991 Frank joined Van Meter Industrial first as Branch Manager/VP and then as full time Vice President of Technology.

Frank has served on the Board of Directors of the Association for High Technology Distribution and as the president of that organization. Over the years Frank has served on numerous Manufacture/Distributor Advisory Committees and defacto problem-solving groups. Frank has spoken to the Fluid Power Distributors Association, has been featured in articles by Hydraulics and Pneumatics Magazine and in Electrical Wholesaling on many occasions. In his free time Frank serves on the Board of Directors of Davenport, Iowa’s River Music Museum.

Upon founding River Heights Consulting, Frank has put his broad range of experience to work helping others with Sales, Marketing and Distribution based issues.

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Terry Barber: The Inspiration Factor

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Terry Barber is an inspirational speaker, corporate trainer, and consultant on becoming an inspiring brand. For the last twenty years he has spoken to over 500,000 people and consulted with some of the most recognized nonprofit brands in the world including Johns Hopkins Sidney Kimmel Cancer Center, AARP Foundation, National Parkinson Foundation, and the ALS Association (Lou Gehrig Disease).

He is also a noted media resource, he has been interviewed on ABC News Now, Fox News, and CNN Radio and featured in Forbes, BusinessWeek, H.R.com, and American Management Association.

Some of the topics he speaks on are What Business Can Learn from Nonprofits about Being Inspiring, Raising Up Inspiring Teams, and Raising Inspired Kids.

His latest book, The Inspiration Factor, How You Can Revitalize Your Company Culture in 12 Weeks, is in its second edition and available through Amazon, Barnes and Noble, and Borders. You can also buy The Inspiration Factor at a substantial discount on www.inspirationblvd.com for your entire team.

To learn more about Terry speaking to your group go to www.terrybarberinspire.com

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Ilona Dolinska-Reiser: The Spender’s Guide To Becoming A Millionaire

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Ilona Dolinska-Reiser, an immigrant from Poland, arrived in the United States in 1985 with a suitcase of clothes and $10 in her pocket. Over the next 23 years, Ilona not only acquired a Master of Science Degree in Finance from Georgia State University and Chartered Financial Analyst designation, but also acquired a life she always dreamed to create.

Ilona’s education and incredible understanding of investments and finances put her in a position to be an Investment Manager for very high net worth clients, which then led to a Senior Vice President executive position in the Global Wealth and Investment Management division of Bank of America. With Ilona’s keen sense for personal finances and financial discipline she created a net worth of over $1,000,000 and was able to retire from Bank of America at the age of 46.

Ilona believes that wealth is not limited to certain people. Anyone, in any financial circumstance can build wealth for themselves. You do not have to be a professional money manager or have a financial education to live a life of financial freedom. You just have to be straight with yourself, have the will and the discipline to pursue your financial goals over time. Creating wealth systematically, over time is really quite simple.

Now, more than ever, Ilona has chosen to teach those that think it is nearly impossible for them to have financial freedom in this ever changing economy. Some are haunted by concerns about their financial future. Some don’t think the wealth is “meant” for them, or they are at loss about how to save money and get out of debt when they are currently living pay check to pay check. Some people think that it requires financial and investment knowledge to accumulate wealth. And most people think “If I generate more income then I’ll become wealthy.” She shares with you simple and practical ways that worked not only for her, but also for her clients who created their wealth, and she discusses the pitfalls that keep us from creating wealth and financial freedom.

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Peter Bowerman: The Well-Fed Writer, and Theo Jamison On The Six Principles Of Service Excellence

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Peter Bowerman is the author of The Well-Fed Writer (2000), TWFW: Back For Seconds (2005), The Well-Fed Self-Publisher (2007) and the 2009 edition of The Well-Fed Writer – which combined and heavily updated the content of BOTH original WFW titles. The WFW books are how-to “standards” in the lucrative field of commercial freelancing – writing for businesses, large and small, and for hourly rates of $50-125+.

** For a free report entitled, “Why Commercial Writing?” Click Here.

In 1993, after a 15-year career in sales and marketing, Bowerman turned his sights to freelance commercial writing. With no industry experience, no previous paid writing experience and no writing background, he built a commercial freelancing business in Atlanta, Georgia from fantasy to full-time in less than four months.

His corporate client list has included The Coca-Cola Company, MCI, BellSouth, IBM, UPS, Holiday Inn, Cingular Wireless, DuPont, American Express, Mercedes-Benz, The Discovery Channel, Junior Achievement, Georgia-Pacific, The Cartoon Network, the CDC, The American Heart Association and many others.

He has published over 250 articles and editorials, leads seminars on writing and is a professional coach on both commercial freelancing business start-up and self-publishing.

Theo Gilbert-Jamison is Chief Executive Officer of Performance Solutions by Design.
She is also author of two popular leadership books — The Six Principles of Service Excellence, and The Leadership Book of Numbers, Volume 1.

Her firm works with luxury and premium brands globally, helping them create and sustain a culture of service, performance, and operational excellence.

Prior to launching Performance Solutions by Design in 2003, Theo was Vice President of Training & Development with The Ritz-Carlton Hotel Company where she enjoyed a successful 17 year career. In 2007, Theo and her colleague Vivian Bright, partnered with The Luxury Jewelers Resource Group to create The LJRG Leadership Academy; a thriving leadership development program which ranked among the Top 125 Learning Organizations nationwide in 2009 by Training Magazine.

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Tim Link: Animal Communicator and Richard Kirby: Career Consultant

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Tim Link, President and CEO of Link’s Wagging Tales, Inc., is an author, writer, speaker, animal communicator and Reiki energy healer for animals. He is also the past president of the Humane Society of Forsyth County (Georgia). Tim has been featured in numerous newspaper, television and radio shows including the Associated Press, “FOX & Friends”, “The Morning Show with Mike and Juliet,” “Good Day Atlanta,” “Better Mornings Atlanta”, Forsyth County News, Gwinnett Daily Post, The Bronx Times Reporter, Tails magazine, Atlanta magazine, Shirley MacLaine’s “Independent Expression Internet Radio” show, and remains a regular guest on two Internet radio shows.

For more information about Tim and his recently published book, Wagging Tales: Every Animal Has a Tale, visit http://www.wagging-tales.com/.

After earning a B.S. in electrical engineering and achieving certification as a Registered Professional Engineer, Richard Kirby began a unique self-directed career journey in which he chose to move from engineering to human resources to marketing and to sales. Since 2002 he has been a full time career consultant (coach) to C-level and mid-level managers seeking improvements in their careers. Richard’s expertise includes career assessment tools, goals definition, self-marketing strategies, interpersonal communications, networking skills, strategic interviewing, and compensation negotiations. Richard is a member of the Georgia Career Development Association, the Society for Human Resource Management, and the Institute of Management Consultants.

For more info see Richard’s LinkedIn profile.

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Bob Burg: Go Givers Sell More and Bob Tobey with Sales Improvement Zone

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The Sales Improvement Zone is the only site in the world that offers individuals and companies a choice in how they wish to increase their sales.

Choose from a wide variety of video training modules that will help you regardless of what industry you are selling into.
Get a proposal for a live “customized” training event* for your company that includes sales simulations.
Sales simulations are different than the standard role plays that most training companies provide. Sales simulations are conducted like actual sales calls on real customers, but instead of a fellow attendee portraying your customer and another attendee observing , a professional trainer/buyer portrays the customer. This way, the feedback that you receive is from a trained professional instead of a colleague. All simulations are video taped and reviewed for maximum benefit.

Reinforcement tips are provided after you attend a live or video training session. Reinforcement tips are 30 second to 5 minute training reminders of the skills discussed in each training session.
Printed material is provided. Audio CDs are provided upon request. All this for the low low price of just $12.95*

*Customized live training events and customized video training are not included in the $12.95 per month subscription fee. All live training and customized video training are proposed on a case by case and company by company basis.

Sharing the very principles contained in The Go-Giver and Go-Givers Sell More, Bob Burg has addressed audiences ranging in size from 50 to 16,000, sharing the platform with notables including today’s top thought leaders, broadcast personalities, athletes, and political leaders including cabinet secretaries and a former United States President.

His critically acclaimed book, Endless Referrals: Network Your Everyday Contacts Into Sales has sold over 200,000 copies and continues to be used as a training manual for top sales organizations throughout the world.

Bob is an advocate, supporter and defender of the free enterprise system and seeks to empower individuals and organizations to thrive and grow by putting its principles to work.

He also puts his networking and go-giver abilities to use for charities, being a former Palm Beach County/Brooks Brothers Leukemia Society Man of the Year for his fundraising efforts on their behalf, and currently serving on the Board of Directors of Safe Harbor, which is the Humane Society of Jupiter, Florida.

For more information, articles and free resources, please visit www.Burg.com

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