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Curated Collection Of The Best Interviews From Our Sandy Springs Studio





Bill Doyle: CEO VYSTAR

Bill Doyle: CEO VYSTAR

William Doyle was originally part of the Vystar Team as Senior Vice President of Sales and Marketing. His role expanded in November 2005 as he became company President and a member of the Board of Directors. Mr. Doyle assumed the role of Chairman of the Board and CEO in April 2008 when Travis Honeycutt retired

Prior to joining Vystar, Mr. Doyle was Vice President of Marketing, Women’s Health for Matria Healthcare, Inc. (now Alere) where he spearheaded the initial branding efforts and held responsibility for sales development, training, public relations, and marketing. He has worked in many aspects of healthcare for over twenty five years encompassing manufacturing, sales, marketing and advertising with such companies as Isolyser Company, Inc., McGaw, Inc., Lederle Laboratories (now Wyeth), and in an advertising capacity for Novartis Ophthalmics.

He has co-authored and presented numerous papers for Vystar globally since its inception including the Japan Rubber Association and an upcoming invitation to present at the Smithers-RAPRA Latex 2010 conference in Amsterdam and has served as section chair at latex conferences previously.

Mr. Doyle is a member of the Board of Directors of the Georgia Chapter of the March of Dimes where he is a past Chairman of the Prematurity Campaign. He holds a Bachelor of Science in Biochemistry from Penn State University and Master of Business Administration from Pepperdine University’s Graziadio School of Business and Management.

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Kim Carswell: Resume Branding 101

Kim Carswell: Resume Branding 101

Persona Affairsâ„¢ is a brand development firm founded on the basic premise that personality drives others to act. We incorporate flexible brand strategies into each of our Resume, Personal and Academic Branding services.

Our diverse take on how job seekers get call backs from employers, entrepreneurs can elevate their corporate presence, and students gain attention from admission boards by creating a brand identity and social media marketing campaigns is matchless.

We are the only company that has over 26 years of resume and personal career branding expertise, direct branding experience in academic recruitment, and an eye and talent for innovative graphic design with Fortune 500 appeal.

Persona Affairsâ„¢ cultivates your brand persona by building a consistent visual and verbal identity throughout your academic credentials, professional profile, and business persona. We build innovative personal brands through traditional mediums and today’s tech savvy social media trends.Our services have been used by a diverse range of personalities, corporations and organizations including: Delta Air Lines, Atlanta Urban League, Georgia Institute of Technology, Georgia Department of Labor, DeVry University, Women For Hire and more…

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Falisha Hopkins: Innovative Specialty Gifts

Falisha Hopkins: Innovative Specialty Gifts

Helping businesses recognize the importance of marketing. I absolutely love the world of Promotional Marketing and all of the wonderful products available to help you market and promote your business, I’m like a kid in a candy store. My goal is to not only get you noticed but get you business.

Falisha Hopkins’s Specialties:
Helping businesses promote their products and services through a consultative marketing approach with the use of promotional products and branded merchandise.

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Laura Waage: Morphos Business Solutions

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For more than a decade, Laura Waage served as a Sales Manager, Consultant, Trainer, Facilitator and Presenter. She has worked with thousands of businesses of varying sizes, helping them to design better business practices, increase their revenues and create heightened customer experiences.

To compliment her extensive business background, Laura is also a Certified Coach who received her formal training from the Robbins-Madanes Center for Strategic Intervention and the University of San Francisco Center for Child and Family Development.

Laura combined her professional experience with her coaching certification to create a dynamic organization: morphos, LLC. As founder and CEO, Laura effectively helps entrepreneurs to identify the obstacles that stand in their way, and design and implement an actionable business plan that moves their company from functional to exceptional.

Laura’s unique method of understanding a client’s business, assisting them in reconnecting with WHY they started down an entrepreneurial path, and crafting a plan that creates congruence between the WHY and the HOW has earned her the title of “The Structured Entrepreneur”.

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Ken Robbins: Response Mine Interactive

Ken Robbins

Ken Robbins is the president and founder of Response Mine Interactive (RMI) , an award-winning Atlanta digital agency that helps companies acquire more customers using direct response interactive marketing. In 2001, Ken and his partners founded RMI with the goal of taking hard-core direct response techniques and media optimization to Internet marketing.

Since then, Ken and his team have generated billions of dollars in revenue for leading brands in the retail, healthcare, travel, home services and business sectors. Some of RMI’s clients include The Home Depot, Rooms To Go, Carter’s, Osh Kosh B’gosh, Liberty Medical, The Scooter Store, Education First Educational Tours, Maid Brigade, Terminix and formerly Staples, Travelzoo and Hallmark.

With more than 25 years of combined sales and marketing experience, Ken is a well-respected marketing guru and business strategist that has spoken at a variety of events. He’s also a sought-after online marketing and business resource for a variety of leading publications.

He was featured on the cover of USA Today’s Money Section in the first-ever article written using only Twitter and was quoted in the 2009 book, Socialnomics: How Social Media Transforms the Way We Live and Do Business. Ken is currently co-authoring a section of the upcoming book, The Digital Media Innovation Playbook, and is also a frequent guest marketing and business lecturer at Emory University in Atlanta.

When Ken is not with his wife and three children, you’ll find him playing Word Scramble on his iPhone, Twittering or sitting stoically at a poker table.

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Kenneth Darryl Brown: Increase Sales And Profits

Kenneth Darryl Brown

Kenneth Darryl Brown and his team are Sales 2.0 B2B Experts who show companies how to increase sales and profits by leveraging the web and technology. Using a structured business formula and proven methodology, they equip you to improve your company website, social and new media presence to increase sales and profits.

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Terry Barber: Inspiration Boulevard

Terry Barber: Inspiration Boulevard

Inspiration Blvd., LLC was created to intersect individual interest and passions with business objectives to create a vibrant, cohesive brand. With the transparency that social media brings to bear, people have begun to blur the lines between personal and work. That’s why we try to balance the content between that which inspires us at a deeply personal level and that which is inspiring about business. We believe that a brand is ultimately made up of a group of individuals bonded to a mission who seek to involve others (customers/clients) into that mission.

We seek to equip and train ANYONE who aspires to inspire another. The way we like to say it is, now you can choose to inspire anyone. The 7 Principles of Inspiration can be used by team leaders to take their team to a deeper level of engagement and performance. The 7 Principles can be used by brand managers to create truly inspiring transactions between a brand and its constituents, creating a more passionate and loyal following.

Critics have argued that inspiration is soft and subjective. Perhaps it can be but we have been highly successful at putting some meaningful metrics around the drivers of inspiration that have undeniable affect. In fact, according to our most recent study published in Forbes, 12 of the top 25 Most Inspiring Companies our performed the S&P in quantum leap fashion.

We have worked with and learned from some of the most inspiring brands and their leaders in the world. And we would like to work with you. Whether it is in the form of speaking and training, coaching or consulting, we can help you and your brand to become inspiring from the inside out.

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Mike Brown: Brainzoomingâ„¢

Mike Brown: Brainzoomingâ„¢

Mike Brown is a Strategic Innovation Catalyst at The Brainzoomingâ„¢ Group.

He has been at the forefront of leading Fortune 500 culture change, contributing new approaches in research, developing simplified tools for innovation, strategy planning, and aligning sales, marketing, and communications strategies for maximum business results. Additionally, he’s won multiple awards for his strategic brand-building approach to customer experiences in NASCAR and conference event marketing efforts. He has accomplished these successes through a teaching orientation and providing non-experts with dynamic tools so they can succeed like experts.

Mike Brown is the author of the ebook, “Taking the NO Out of InNOvation,” a guide to breaking through personal challenges to living a more creative and innovation-oriented life. Additionally, he authors the daily Brainzooming blog on strategy, creativity, and innovation.

He’s been a frequent, repeat speaker for organizations, associations, and universities, including:

MIT Center for Transportation & Logistics
American Marketing Association
Business Marketing Association
PR Society of America
American Advertising Federation
American Strategic Management Institute
International Research Conference on Service Quality
CMO Summit
Frost & Sullivan MindXChange
The Market Research Event
Transportation Marketing Communications Association
Freelance Exchange
Wireless World
Through these sessions, he has shared the Brainzooming approach with thousands of business people, helping them adapt it to strategic planning, branding, marketing, and social media opportunities and challenges.

Follow Mike on Twitter: @Brainzooming
Contact Mike via email: Brainzooming@gmail.com

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