Attorney Martin Tilson describes exactly how and why the legal profession is changing, the global trends driving this transformation, and offers practical advice for all professional service providers striving to meet their market more effectively.

We tapped Tilson’s specialized expertise in the technology sector to learn more about the unique challenges of securing private equity and venture capital in today’s market, and asked him to share his perspective on the shifting dynamics in specific industries ranging from entertainment to healthcare.

The High Velocity Radio Show is Brought To You By:

PSI Digital Media Experts and High Velocity Blog

Tune In Live Mondays 10am Eastern

Today we opened the show with business author Steve Bistritz of Learning Solutions International and asked him about his new book (scheduled release September 2009), Selling To The C-Suite.

Bistritz shared valuable, research-based insight from the C-level Executive’s perspective, and described what he calls the “Relevant Executive” . . . the individual within the organization who stands to gain the most or lose the most from the acquisition and application of your products and services.

Then we spoke with technology entrepreneur David Eckoff about Innovation In Customer Experience.  Eckoff shared several specific examples of organizations doing Customer Experience extremely well (and not so well) from both his consulting work and his personal experience as a customer. We got a quick preview of David’s newest venture — Spitter.com, learned about a metric far more meaningful than Customer Satisfaction, and highlighted some timeless wisdom . . .

“People will not always remember what you said or what you did, but they will remember How You Made Them Feel.”

The High Velocity Radio Show is Brought To You By:

PSI Digital Media Experts and High Velocity Blog

Tune In Live Mondays 10am Eastern

Next we spoke with successful entrepreneur and popular business author Marna Friedman with Mpressive Solutions about her upcoming book, “The Small Business That Could For Women,” what it really takes to thrive in today’s fast paced business environment, and the practical power of applying her ‘Pay It Forward” philosophy.

We wrapped the show with an impromptu consult from Brand Therapist David Cohen of Equation Arts, who offered some immediate counsel for those of us in the studio, and shared several critical points about branding in general for our listening audience.

The High Velocity Radio Show is Brought To You By:

The DeSai Group and High Velocity Blog

Tune In Live Mondays 10am Eastern

We caught up with PSI President David Abrahamson and Marketing Manager Chris Coates today, and asked them to share their insight on the role of Digital Media in today’s marketplace.  We learned about the advantages of CDN for delivering steaming media, discovered why CD / DVD product is still viable, and tapped Abrahamsom’s experience for some valuable leadership wisdom.

The High Velocity Radio Show is Brought To You By:

The DeSai Group and High Velocity Blog

Tune In Live Mondays 10am Eastern