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Today we explored how to capitalize on existing markets and create new ones with Expert Guests from Shark Branding and Team Fenom . . .

Phillip Boykin / Shark Branding

Phillip Boykin is the Creative Director for Shark Branding, a New York based advertising and marketing firm founded by Daymond John, CEO of FUBU and one of the stars of the hit ABC entrepreneurial reality show, Shark Tank.

Antonia Newman / Team Fenom

Dissatisfied with the coverage of women’s sports, two sisters, Charlotte and Antonia Newman, founded Team Fenom, with a singular goal, to create the most recognizable brand in women’s sports.

Team Fenom is an online community connecting fans and a destination for women’s sports news and fitness information. They derived the name Fenom from combining female and phenomenal. Team Fenom is an expression of the global community of individuals who support women’s sports.

Antonia Newman is the co-founder and Chief Executive Officer of Team Fenom. She graduated with honors from Florida Southern College, earning a B.S. and MBA. Her athletic achievements include being a two-time Kodak/WBCA All-America honorable mention, holding school records in rebounds and blocked shots, and leading her team to four seasons of post-season play. Antonia also played professional basketball in Europe, served on the Euro-American Women’s Council Executive Global Advisory Board and was selected to develop a sports program to mentor Greek youth.  Antonia has over five years of sports management experience.

She worked in Basketball Development with the Atlanta Hawks and in Marketing and Fan Development with the Hawks & Thrashers. Given her devotion to athletics and passion for women’s sports, Antonia has volunteered her services with Florida Southern College’s women’s basketball program, the Atlanta Beat of Women’s Professional Soccer, the WNBA’s Atlanta Dream and the defunct Atlanta Glory of the American Basketball League (ABL).

Charlotte Newman / Team Fenom

CharlotteNewman is the co-founder and Chief Operating Officer of Team Fenom. She is an entrepreneur with a penchant for communication. Charlotte holds a B.A. from Wellesley College and graduated from Harvard Business School (HBS). She is fascinated by digital media and has started two blogs, one a summary of the best stories in tech and digital. At HBS, she co-wrote a case on ProPublica, the first online news organization to win the Pulitzer Prize. Charlotte’s interest in digital media grew from communications experience as an advisor to two U.S. Congressmen, Chris Murphy and David Scott.

As the co-founder of Team Fenom, Charlotte draws on extensive experience writing opinion editorials, speeches, and policy statements on Capitol Hill. She sits on the board of the Harvard Business School Club of Atlanta. In her spare time, Charlotte is an avid runner and huge sports fan. She formerly played basketball and ran track.